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A Peek Inside Malin + Goetz’s First Los Angeles Store

A Peek Inside Malin + Goetz's First Los Angeles Store

If you go into any with it, person of taste’s bathroom, you will find at least that they use Malin + Goetz. The company is a new take on apothecary and grooming products for the 21st century person, like a new, chicer version of Kiehl’s, something that is apparent from the design of their products to the complexity of flavors they choose. Last night was the opening party for their first Los Angeles boutique, a beautiful little slit of cleanliness nestled in the heart of Larchmont Village.

A Peek Inside Malin + Goetz's First Los Angeles Store

In this “older” area, the store is a refreshing handful of modern, a grey, simple storefront with a glass door and small rectangular display case for products. it’s a perfect spot for them to open up shop, attracting both younger and older fans to the store at the city’s center. (Instead of, you know, opening up shop in Westwood like some people have done in the past, only to close not-too-long-after.) The store is located right next to Babycakes NYC’s newest location, which we didn’t even know existed until we walked up to the store and went, “Oh, my: how did we not know this is here?!” This definitely confirms that they made a fantastic decision in picking the spot they are in now and, hopefully, means they will be co-hosting events.

The place was particularly crowded for the party, which had people spilling into the sidewalk, drinks in hand and smiles on their faces. The crowd was all very buttoned up, yet approachable, likely New York friends visiting the location or “industry” business people freshly from finishing their workday. I was there in green shorts and a striped sweater and Bobby with a flannel shirt and jeans: we did our part to welcome Los Angeles’ newest grooming destination by dressing the part as Los Angeles’ Welcome Committee.

A Peek Inside Malin + Goetz's First Los Angeles Store

A Peek Inside Malin + Goetz's First Los Angeles Store

Anyway, the spot is lined with shelves of varying sizes with their [insert color]-on-white products perched at the center of them. On the North side of the store were white shelves with grooming products (soaps, shampoos, scrubs, etc.) and on the South side of the store were shelves that were the same grey as the exterior of the store, housing their brightly colored boxes for candles and smaller soaps. An old wood dresser is at the center of the store, something that discreetly holds samples. We have been fans of the brand for years but being in a full store definitely made us very aware how many more products they have and how much more diverse they are, us happily discovering new flavors as we sipped on super refreshing Hendrick’s and cucumber cocktails.

The store is definitely going to be on everyone’s “Best Los Angeles Stores of 2012″ and will have us stopping in lots to grab products because we can now. Next time, though, we’ll be sure to bring our dogs Dottie and Scooter, as the dog bowl outside of the store looked quite welcoming for any four legged friends.

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