Iko Iko on Fairfax has been on our “Places We Haven’t Been To Because I DON’T KNOW WHY” list for far too long. We’ve read so much great press on them and, glancing at their online store, their curation of goods looks like a splendid grown up version of Ooga Booga’s. It’s not even like it’s that far from us: I could walk over there if I had to! It’d be a hike but I could do it. This little personal boil is coming to a head because we stumbled upon a commercial made for the store that is bubbling with artsy cuteness. Our desire to stop in the store is at an all time high.
The quick thirty second commercial was made by filmmaker Elizabeth Abrams. It is a celebration of what fills Iko Iko, showing how homey and homemade and high craft their goods are. The video was made in the Spring “using materials and persons found inside” Iko Iko. It is an effective concept that was simple to execute and simple to understand. It is so fun!
The video is also very reminiscent of Koki Tanaka‘s brilliant/hysterical/abstract Everything Is Everything, which sees the artist fucking around with objects in a way that questions the function, design, and purpose of them. Abrams by no mean is questioning the integrity of these items but she approaches them in a curious, playful manner similar to Tanaka’s. It’s an interesting similarity that speaks very highly of her work.
Check out the video below and stop by Iko Iko on Fairfax. We hope this video plays on some alternate reality cool artsy craft channel where commercials like this are the norm.