The Arts District’s transition into the most concentrated center of culture and cool is almost complete. From Poketo to Piehole, the X-shaped ecosystem along 3rd and Traction is absolutely exploding with food, drinks, design, and apparel: there is just about everything you could want from a cool neighborhood–and then some. While stores like Apolis and Storefront LA have very high end merchandise, there still isn’t a clear “high fashion” retailer in the area. It’s fairly surprising that a Steven Alan type hasn’t moved in. Well, someone heard that plea because 12345 has moved into 811 Traction and has finally given the Arts District–and Downtown–the high fashion retail experience that was completely missing from the area.
You could almost miss the store, though. Aside from a giant white square with the numbers 12345, something easily confused for a street address, you would probably pass by the space. There is a mirrored window with a white circle in the middle of it, a little mark requesting for your inspection: it’s a peep hole into the store. The view is of a retail floor that includes many coats suspended from ropes, lines of very neatly organized trousers and button up shirts, painted boxes with Jack Spade bags on them, and even a freezer full of Vivenne Westwood sunglasses. It feels like you are looking into an Opening Ceremony pop-up housed within the old Sci-Arc store space. What is this place?
That’s 12345. The collection of clothing is positioned as upper mid-level clothes. There is a generous portion of Acne wears, Scotch & Soda, Hem & Haw, J Brand, and more. The menswear takes the center of the floor with womenswear lining the walls and coolly draped over outdoor seats, tables, and fit models. There are some homewares and gender neutral bags and everything–from the John Masters Organic lavender body wash to shiny steel Doc Martens–has a playful sophistication to them. You catch onto this in little ways: the painted boxes double as giant sized toy blocks, the ropes that hang from the ceiling suggest fashionable jump rope games, and there is even a road map nursery rug on the floor of the tented blue tarp dressing room.
The clothes follow suit with this playful air. The inclusion of lots of Vivenne Westwood makes this known (especially her Cheeseplant Ethnic Trousers) in addition to Acne’s faux-leather/faux-plastic jacket and the always covetable, never-not-fun Jack Spade Dip Coal Bags. The store and its current selection is a Who’s Who in high end fun fashion right now and demands that you play dress-up in their clothes. While in the shop, it was noted that the merchandise is in transition from this initial offering and is poised for a big boom in early Spring. We’ll all have to keep our eyes out for what 12345 will be sharing and when this initial coming out party is.
The store has been open for a few weeks now but is lying low as they get their footing in the area and as a store. (For example: many students and Sci-Arc visitors still go to the space wondering where all the art and architecture supplies are.) You should check them out as it is the only store Downtown and in the area that is elevating fashion curation on a permanent level. There are many brands making and sharing their own clothes in the area (Skingraft and neighbors Apolis, Poketo, Storefront LA, etc.) but this feels like the first that is picking the best of the best, arranging them in an interesting way, and asking you to come and check them out. If you the peephole in the window didn’t invite you in, their merchandise will.
12345 is located at 811 Traction and is at the tail end of the Arts District. They’re open Monday through Saturday from 11AM to 7PM and you can check out their goods online. Give them a Like on Facebook, follow on Twitter, and follow on Instagram, too.