It’s not everyday you wake up at 3:13 a.m. in West Hollywood due to helicopters, sirens, smoke, and search lights, but even a tree-lined neighborhood just down the road from Monique Lhuillier and DVF gets the opportunity to experience a little “disturbance” now and then. And if you haven’t heard the news about the recent LA car arsons, you were probably living somewhere near the Rose Parade or keeping up on Kim Kardashian’s Twitter background. All this to say, Sunday night was a fun one for us Hollywood folks.
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Just up the road from lifeguard tower 20 on the Santa Monica beach is Tim Clarke Design’s showroom, aptly titled, well, Tower 20. As you probably know, this part of town—Main Street Santa Monica—exhibits a duality grounded in the bohemian spirit of Venice and the tourist consumerism of downtown Santa Monica. And just off the beaten path of the busiest section of the street lies the Tower 20 store, a beach chic interior boutique that captures the local spirit. Call it Coastal Modern.
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It’s a family feud, really: Nor Cal versus So Cal. Most Angelenos don’t even like the sound of the word… “So Cal”. But without going into a full history of the West Coast Capulets and Montagues, take a quick look at how this former Bay Area kid learned to stop worrying and love sunscreen.
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