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Making LA

Making LA de LaB Los Angeles November 7

de LaB is having a big, neat art, design, culture, and more event on November 7, where designers and city leaders will converge on the Los Angeles River. Lots of familiar faces are involved: check it out!

From The Inside Out: An Interview With James Schnauer Of Glow

James Schnauer Los Angeles Glow 1

If you’ve ever attended a trade show, you know that there is more to the exhibition floor than the goods on display. Brands will create elaborate, temporary worlds to envelop visitors, to wow them with the pop-up display. Most of these mini-experiences are behind closed doors, by and for those of a specific industry. The creativity shown in these worlds are often missed by outsiders, a sad reality of these industries. Los Angeles can sometimes feel like this, too. It’s big and unmapped, full of captivating exteriors and carefully crafted façades intended to show off aesthetic inventiveness. Unless you have a tour guide or have lived here for long enough, the city can feel as though it is all behind closed doors.

This is a fact that James Schnauer is trying to overcome. He and his Marina Del Rey company Glow have made a name for themselves creating extravagant temporary worlds for businesses, typically in the entertainment industry. Now, he’s hoping to break out of the exhibition space and into the public. “For us it’s all about people and the interaction within a space,” he explains, seated in Glow’s colorful, relaxed conference room. “Whether that comes with a bunch of restrictions or is indoor or outdoor—or whether it’s totally open—that keeps things fresh and interesting. I’ve always worked in smaller studios where you have a bunch different jobs: that keeps you nimble, able to change your course quickly.”

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