With all the technology available to us today, the limits of the music video—or any video—as an entertainment devices are extremely limiting. Undoubtedly an excellent medium, these little visual interpretations of songs can sometimes feel without an immediacy or a demand from the audience, leaving them as a one-time, calorie free form of entertainment that you pop into and pop out of. You often watch a music video once or twice, eventually leaving it behind for the easier to consumer song: that’s the nature of the format.
This in mind, artists like The Great Nordic Sword Fights are looking beyond the bitesized and into more productive productions. The opportunity to direct the music video for Groundislava‘s song “The Girl Behind The Glass”: instead of making a little movie, TGNSF made a video game.
With a name like The Great Nordic Sword Fights, you would assume that Highland Park based Kristel Brinshot and Ricky Jonson Jr. are either leading manufacturers in authentic viking arms and armour or experts in Late Medieval longsword technique. Unfortunately, the two are neither: their working alias is an appearingly lo-fi, foreign pseudonym for technological, highbrow art available online and off.
Kristel and Ricky are video artists. The two are collaborators who create everything from music videos to installations to video games, works dug into an aesthetic and rooted in an emerging Los Angeles artistic community. Their work is difficult to define—and there are few like them.
Groundislava has a new video out for the song called “Girl Behind The Glass” which was made by rad locals The Great Nordic Sword Fights. You can catch it below and, if you want more, it’s actually related to a playable something coming in the future…stay tuned!
Young Norwegian producer Lido is coming to Los Angeles for a show at Club Nokia on October 3. His new EP is out now as is his new video, which you can catch on Complex.
GUYS! Listen to this: Bring You Own Beamer (BYOB) is coming back on September 25 for a projector and performance at Werkartz. This is great!!