There may not be rain this weekend but there sure is ample going on, from here to SXSW. You’re going to need help figuring out how to handle yourself. CHECK THE RECAP!!
If you’ve been on the Internet this week, you have seen all the buzzing surrounding Iggy Azalea‘s new music video for the song “Fancy.” The song is very simple since it is basically another common entry in the “Hey, y’all: I’m a rapper—and I’m fancy.” category. Champagne is sipped, swagger is bragged about, and names are spelled out: whatever corny rap tropes you could hope for, Iggy gives it to you.
The reason why this song has become so popular is because of it’s video because Director X was able to distill Los Angeles cult classic Clueless into a three and a half minute bite. It is a now/then referential playground that some young nineties obsessed musician was going to do for a video: it is not surprising. What is surprising is that the execution is so flawless that it needs some praising.
ingMob has a very academic quality to his music. His debut LP is called Marrow, a title that automatically places listeners in a somewhat scientific headspace. This isn’t unintentional: ingMob—AKA Raymond Weitekamp—is a PhD student studying Organic Chemistry at CalTech in Pasadena. Science is kind of his thing. His sound marries the human experience with technical grace, crafting a sound that is accessible yet intellectual.
SFV Acid is one of those local acts who defy all sort of logic. He’s totally LA but seems totally from another world and he has an entrancing uniqueness in both his sound and look. He’s very talented and, as we learned with The Dwell, has an incredible sense of humor and way with portable electronics. To give you a peek inside his Valley world, one full of shopping malls and lazily wandering people, the music video for title track “The Dwell” provides exactly what you would expect: the San Fernando Valley plus acid, both the sound of acid house and the feeling that you are tripping out.
Highland Park based Stones Throw is one of the greatest under-the-radar record labels in the world. We all know this because we live in Los Angeles and get to see all the rad stuff they do firsthand. What about the rest of the world? They “know” the Throw but they don’t know them like we know them. Now, everyone will get a peek behind their bouncing curtain thanks to new documentary Our Vinyl Weighs A Ton, a feature length film about the Throw. It details their history and shares tons of never before seen archival materials and—Duh.—has some of the best in the music business talking up the label’s greatness. How sweet is this?
The film is premiering this evening at SXSW and, to celebrate, we had a quick chat with the man behind the label, Peanut Butter Wolf. PBW explains the origin of the film and how crazy huge people like Kanye West got involved. He shares a bit about himself and his process and proves that, if you keep doing your thing in LA, people will notice—and people will love it.